Article 1 - Collection & Use of Information
Article 2 - Exercising rights of parties involved
Article 3 - Retention periods
Article 4 - Security
Article 5 - Disclosure of your data
Article 6 - Competitions
Article 7 - Cookies
1. COLLECTION & USE OF INFORMATION
Steve Madden Europe is responsible for all personal information you provide as well as for the protection of this information. The data is stored by Steve Madden Europe.
Steve Madden Europe B.V.
5253 RK Nieuwkuijk
Chamber of Commerce number: 66152925
VAT identification number: NL856417580.B.01
1.1 WHAT INFORMATION
We collect, store and process your data in order to process your purchase on the site and to provide you our services. We can collect your title, name, gender, e-mail address, billing address, delivery address (if different from your billing address), telephone number, mobile number, payment details, payment card details and/or bank details, IP address and cookies.
1.2 WHY DO WE PROCESS YOUR DATA?
We will use the information you provide us to process your order(s) and to provide you with information regarding your order, and to operate and manage our online store.
To improve the user experience of the online store, we also collect data regarding your surfing behavior on the store and your purchase information. We will only approach you with information if you give permission to be contacted for these purposes. If you prefer not to receive our marketing communications (newsletters), you can choose to unsubscribe. This is possible in every newsletter that you receive.
We will use the data of individuals acting in their professional capacity as representatives of a vendor or other third party company, and visitors to Steve Madden Europe’s premises to investigate the possibilities for cooperation, doing business or the safety of our staff and customers.
We may also use your information to detect, investigate and prevent breaches of policy, and criminal offences (in accordance with applicable law), establish, exercise and defend legal rights or to comply with our legal and regulatory obligations under applicable law.
1.3 LEGAL GROUNDS
By making a purchase through our online store you enter into a purchase agreement with Steve Madden Europe. The processing of personal data is necessary in connection with any contract that you have entered into with us, or to take steps prior to entering into a contract with us. This is why the actual details of the order are stored in our database.
As indicated elsewhere (paragraph 1.2) in this document, we also use your permission as grounds for newsletters and cookies.
In addition, we also store personal information if necessary based on legal obligations.
Processing the data of individuals acting in their professional capacity as representatives of a vendor or other third party company is necessary for the performance of a contract, a legal obligation or the purposes of the legitimate interests by Steve Madden Europe.
2. EXERCISING RIGHTS OF PARTIES INVOLVED
You have access to your personal information yourself by logging in via your account or by requesting this information via email@example.com. In your account you can view all the details of your orders and personal information. We are committed to keeping your personal access data confidential and will never disclose it to unauthorized persons. Unfortunately we cannot be held responsible for abuse of passwords. We therefore advise you not to share your personal information and passwords with others. You are responsible for securing your account and your computer against unauthorized access.
In addition, you always have the right to request on legitimate grounds, deletion of your data or restriction of the processing of your data, view the data that we have saved together with information regarding the nature, processing and disclosure of the data and request to transfer your data to another controller.
If you are concerned about your privacy, you have the right to view your personal information and to correct any inaccuracies free of charge. You also have the right to ask us to stop using your personal information for marketing purposes and all the rights that are said before.
You also have the right to bring complaints regarding the processing of your data to a data protection authority via https://edps.europa.eu/
3. RETENTION PERIOD OF PERSONAL INFORMATION
We do not store your personal information longer than strictly necessary for the completion of the reasons for which your personal information is collected.
When you place an order or create an account, we use a storage period of 5 years after logging in for the last time.
Personal information that we store that is based on our legal obligation, for example toward Tax Authorities, will be stored for 7 years.
The personal information of individuals acting in their professional capacity as representatives of a vendor or other third party company will no longer be stored than strictly necessary for the completion of the reasons for which the personal information is collected.
4. TECHNOLOGY & SECURITY
The law dictates appropriate technical and organizational measures to ensure the security of your data. We ensure that we comply with these measures and take care that the security technology used is up-to-date and that our partners are aware thereof. In addition, Steve Madden Europe administers an internal privacy and security policy which ensures that staff handles data confidentially if they are involved.
When you create an account or create an order, we store your data on a Secure Server. Your information will always be protected and treated confidentially.
We use a secure (SSL) connection for sending and receiving critical information, such as financial information. We have implemented the necessary security measures to prevent loss, unlawful use or unjustified changes to information on our website as effectively as possible. Steven Madden Europe is committed to keeping security technology updated. We therefore recommend that you do not send us your full credit card details using an unencrypted electronic communication method.
5. DISCLOSURE OF YOUR DATA
It is possible that we pass on your personal information to one of our European affiliates. These companies are (sub)processors of our personal information. The (sub)processors of Steve Madden Europe are web builders, logistics companies, payment services and marketing services. Data processor agreements have been concluded with these (sub)processors in order to comply with the guidelines set out in GDPR legislation. Transferal of information to a country outside of the European Economic Area will only take place if, accordingly, the necessary and appropriate legal guarantees have been obtained.
Furthermore, we may exchange information with affiliates with the aim of preventing fraud and reducing risk.
For any competitions we use personal information to inform the participants and to advertise our offers. More details, if applicable, can be found in the terms and conditions of the relevant competition.
Cookies are small pieces of information that are stored by your browser on your computer. To visit our site, your computer does not need to accept cookies. When you visit the website, a notification is shown to accept or not to accept cookies.
We place functional cookies to make the website more user-friendly for visitors. For example, our cookies provide information to recognise you on a subsequent visit. Suppose you forgot a product in your shopping cart. Cookies ensure that the product remains in the shopping cart. We also use analytical cookies to analyse visitor statistics, for example.
In order to enable us to gather information about the use of our website for the placement of external advertisements, we use tracking cookies. We use external advertising technologies from reputable partners to gain insight into visitor behaviour on our website. The purpose is to determine the relevance of internet advertisements to our website.
7.1 MORE ABOUT OUR COOKIES
To be able to advertise on partner websites showing products that you have recently viewed, we analyse your search behaviour through tracking cookies. When you visit a website within our partner network, an advertisement will be shown based on your surfing behaviour. We pass on this usage to our partner.
We use Google Analytics, a service by Google, Inc. Google Analytics uses analytical cookies, enabling analyses. The information generated by a cookie about your use of this site (including your IP address) will be sent to a Google server.
7.2. SHARING WITH SOCIAL MEDIA NETWORKS
When you share products or content from stevemadden.eu with friends via social networking sites, cookies can be placed.
We use plug-ins by Twitter. These functions are offered by Twitter Inc., 795 Folsom Street, Suite 600, San Francisco, CA 94107, USA.
We point out that we, as providers of the sites, do not know the content of the data provided and the use thereof via Twitter. For more information, see the privacy statement of Twitter at http://twitter.com/privacy.
We use plug-ins by facebook.com ("Facebook").
7.3. APPROVAL OF COOKIES